Writing
Field notes from EU agtech market entry.
Short, opinionated pieces on the patterns I see across founders entering Europe — what works, what doesn't, and why.
4 min read
The 8 partner archetypes that decide whether your agtech wins in Europe
Cold outreach to farmers is the wrong door. Here are the eight partner types that actually move agtech contracts in the EU — and the warm-intro angle that gets each of them on a call.
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How to design an agtech pilot that actually closes the next 10 deals
Most agtech pilots produce a slide deck nobody reads. The four design choices that turn a six-month pilot into a sales asset that closes the next round of customers — and the next round of investors.
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Why most agtech go-to-market plans fail in their second market
The first market worked. The second one stalls. Here's the pattern I see across agtech founders entering Europe — and the three decisions that actually move the needle.
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ICP for agtech: the 5 questions most founders skip
Generic ICP frameworks miss the structural quirks of agriculture. Here are the five questions I run every agtech founder through before we even open a CRM.
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